Browser caching instructs client web browsers to store static assets—such as CSS stylesheets, JavaScript files, images, and web fonts—locally on the user's machine. Subsequent page views load static assets directly from local disk cache, reducing HTTP requests and server load.
Large image assets slow down page load times and degrade Google PageSpeed scores. EWWW Image Optimizer is a WordPress plugin that automatically compresses PNG, JPG, GIF, and WebP files upon upload without sacrificing visual quality.
While responsive Web design is standard practice, some complex sites require completely separate WordPress themes for mobile and desktop visitors. Plugins and custom PHP conditional hooks allow switching active themes based on the client device's user-agent.